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"Yes, but this other one looks better/works better" : how do consumers respond to trade-offs between sustainability and other valued attributes?
Luchs, Michael G.; Kumar, Minu - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 567-584
Persistent link: https://www.econbiz.de/10011643488
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Product choice and the improtance of aesthetic design given the emotion-laden trade-off between sustainability and functional performance
Luchs, Michael G.; Brower, Jacob; Chitturi, Ravindra - In: The journal of product innovation management : an … 29 (2012) 6, pp. 903-916
Persistent link: https://www.econbiz.de/10010219634
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The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
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Mindfulness enhances the values that promote sustainable consumption
Dhandra, Tavleen Kaur; Luchs, Michael G. - In: Psychology & marketing 39 (2022) 5, pp. 990-1006
Persistent link: https://www.econbiz.de/10013186901