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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage

Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484

Persistent link: https://www.econbiz.de/10011350053

Validation of a META-RELQUAL construct through a Nordic comparative study

Svensson, Göran; Mysen, Tore; Rindell, Anne; … - In: Marketing intelligence & planning 31 (2013) 1, pp. 72-87

Persistent link: https://www.econbiz.de/10009722447

Satisfaction as a mediator between quality metrics in manufacturer-supplier relationships

Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: International journal of business excellence 7 (2014) 1, pp. 16-27

Persistent link: https://www.econbiz.de/10011482011

Validation of a META‐RELQUAL construct through a Nordic comparative study

Svensson, Göran; Mysen, Tore; Rindell, Anne; … - In: Marketing Intelligence & Planning 31 (2013) 1, pp. 72-87

Purpose – The purpose of this paper is to test the validity and reliability of a META‐RELQUAL construct in Finnish, Norwegian and Swedish business relationships. Design/methodology/approach – A total of 1,500 companies were involved. The Finnish, Norwegian, and Swedish sampling frames each...

Persistent link: https://www.econbiz.de/10014946332

Criticality of critical incidents in customer relationships

Edvardsson, Bo; Strandvik, Tore - In: Service quality and management, (pp. 89-110). 1999

Persistent link: https://www.econbiz.de/10001407684