Corporate brand evolution: corporate brand images evolving in consumers' everyday life
Year of publication: |
2010
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Authors: | Rindell, Anne ; Strandvik, Tore |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bradford : Emerald, ISSN 0955-534X, ZDB-ID 10492549. - Vol. 22.2010, 3 (1.1.), p. 276-287
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