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Purpose – The purpose of this paper is to provide a picture of the practice of corporate social responsibility (CSR) communication among the top 300 companies in Switzerland and to investigate how favorable the cultural context is for this kind of communication. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014691691
Purpose – The purpose of this paper is to propose a method by which to audit winemakers' communication of regional wine brands and to illustrate the method's conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/methodology/approach – The audit is...
Persistent link: https://www.econbiz.de/10014814136