Auditing the identity of regional wine brands : the case of Swiss Merlot Ticino
Year of publication: |
2010
|
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Authors: | Zamparini, Alessandra ; Lurati, Francesco ; Illia, Laura |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 22.2010, 4, p. 386-405
|
Subject: | Weinbau | Wine industry | Markenführung | Brand management | Wein | Wine | Standortmarketing | Place marketing | Markenimage | Brand image | Schweiz | Switzerland |
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