and consumption experiences. In a word, branding can bias consumers. The phenomenon of brand bias suggests that the search … “brand equity”: the value to a firm or its customers of a brand and of the firm’s efforts to build and maintain that brand …. Internally complex brand equity models, juxtaposed with empirical findings in related psychology and marketing research …

This research analyzes the neural implications of choosing the retail brand instead of the industrial brand, by means … of an experiment using functional magnetic resonance imaging (fMRI). We found that the preferred brand is not the only … higher the price differential between the private label and the industrial brand, the Greater the emotional involvement. The …

to start the ethics approval process; and research transparency, including how to prevent publication bias and data …

Germany for 19 wind turbines with non-convex efficiency analysis. In a second stage regression, we adapt the linear regression … results of Kneip, Simar, Wilson (2014) to explain electricity losses by means of a bias-corrected truncated regression. Our …