Müller, Hansruedi - In: The Tourist Review 53 (1998) 3, pp. 35-41
Quality in tourism has many dimensions. Through quality management, efforts are being made to take account of the … growing importance of individual aspects of quality. A Iprogramme with various instruments was designed for Swiss tourism with … the aim of ystematically promoting and securing on‐going quality development. The programme consists of three levels: in …