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Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan
Hsu, Li-chun; Wang, Kai-yu; Chih, Wen-hai - In: The service industries journal 33 (2013) 11, pp. 1026-1050
Persistent link: https://www.econbiz.de/10010126458
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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Perceived deception and online repurchase intention : the moderating effect of product type and consumer regulatory orientation
Wang, Xinyue; Ashraf, Abdul R.; Thongpapanl, Narongsak; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1522-1539
Persistent link: https://www.econbiz.de/10013461173