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Framing public policy : the impacts of political sophistication and nature of public policy
Lee, Yu-kang; Chang, Chun-tuan - In: The social science journal 47 (2010) 1, pp. 69-89
Persistent link: https://www.econbiz.de/10003955432
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Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
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A multi-level analysis of individual green entrepreneurial orientation : evidence from Taiwan's environmental protection sectors
Huang, Yi-Chun; Shih, Li-Ting; Cheng, Zhao-Hong - In: Business strategy and the environment 33 (2024) 4, pp. 3440-3462
Persistent link: https://www.econbiz.de/10014534255
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Missing ingredients in metaphor advertising : the right formula of metaphor type, product type, and need for cognition
Chang, Chun-tuan; Yen, Ching-ting - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009738743
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Goodwill hunting? : influences of product-cause fit, product type, and donation level in couse-related marketing
Chang, Chun-tuan; Liu, Hsiu-wen - In: Marketing intelligence & planning 30 (2012) 6, pp. 634-652
Persistent link: https://www.econbiz.de/10010219370