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~subject:"Taiwan"
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ECONIS (ZBW)
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Framing public policy : the impacts of political sophistication and nature of public policy
Lee, Yu-kang
;
Chang, Chun-tuan
- In:
The social science journal
47
(
2010
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10003955432
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Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
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3
A multi-level analysis of individual green entrepreneurial orientation : evidence from Taiwan's environmental protection sectors
Huang, Yi-Chun
;
Shih, Li-Ting
;
Cheng, Zhao-Hong
- In:
Business strategy and the environment
33
(
2024
)
4
,
pp. 3440-3462
Persistent link: https://www.econbiz.de/10014534255
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4
Missing ingredients in metaphor advertising : the right formula of metaphor type, product type, and need for cognition
Chang, Chun-tuan
;
Yen, Ching-ting
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009738743
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5
Goodwill hunting? : influences of product-cause fit, product type, and donation level in couse-related marketing
Chang, Chun-tuan
;
Liu, Hsiu-wen
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 634-652
Persistent link: https://www.econbiz.de/10010219370
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