Um der vergleichsweise geringen bzw. abnehmenden Werbewirkung klassischerWerbebanner und Pop-Ups zu begegnen, hat die Werbebranche eine Reihe neuerWerbemittel für das WWW entwickelt. Ein Beispiel für ein solches neueres Werbeformatsind die so genannten Layer-Ads, welche in der Praxis zunehmend...

Television has changed our use of time far more than any other technological development (Robinson 1990). For many, watching television has become the main leisure experience. By the late 1990’s in Britain, (one of the two countries where we undertook empirical work) people aged 4 and over...

CII Introduction: The UK insurance sector lies at a critical juncture in its long and eventful history. On the one hand, insurers are feeling the recessionary pinch in the form of a capital squeeze and a hardening market, but they can still benefit from escaping the contagion in the global...

This paper examines the economic organization of the trans-Saharan slave trade between the fourteenth and the nineteenth centuries on those routes that moved slaves from Sudanic Africa via entrepôts in the Sahel and Sahara to the Maghrib. The commercial framework of this trade was integrated...

Der vorliegende Text beschreibt und analysiert innovative Werbeformen im e-commerce Bereich. Weitergehend wird auf den Markt für solche Werbeformen eingegangen.