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Estimating the hazard of starting smoking using Australian data and a split population duration model
Hopkins, Sandra; Kidd, Michael P. - 2000
Persistent link: https://www.econbiz.de/10001547337
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A comparison between mainstream and action sport industries in Australia : a case study of the skateboarding cluster
Kellett, Pamm; Russell, Roslyn - In: Sport management review 12 (2009) 2, pp. 66-78
Persistent link: https://www.econbiz.de/10003913564
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Regulatory perceptions of marketing : interpreting UK competition authority investigations from 1950 to 2005
Ashton, John K.; Pressey, Andrew D. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 156-164
Persistent link: https://www.econbiz.de/10003789733
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Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena; Deshpande, Sameer; Thurmeier, Robin; … - In: Health marketing quarterly 27 (2010/11) 1, pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
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Creating value through cause-related marketing and celebrity advocacy : the case of YouthAIDS & PSI
Michel-Kerjan, Erwann - 2012
Persistent link: https://www.econbiz.de/10009508665
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Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana; Bertolotti, Mauro - In: Young consumers : insight and ideas for responsible … 15 (2014) 1, pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
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Zwischen Ausgewogenheit und Verweigerung : Präventionsverhalten im mittleren Lebensalter
Enste, Peter - 2011
Personen im mittleren Lebensalter (45 - 65 Jahre) bilden eine wichtige Zielgruppe für Maßnahmen aus dem Bereich der … Prävention und Gesundheitsförderung. Trotz der Heterogenität der Zielgruppe lassen sich fünf Typen bilden, die das … Präventionsverhalten der Zielgruppe widerspiegeln: Der Bewusste, der Ausgeglichene, der Allrounder, der Passive und der Aktive. Das …
Persistent link: https://www.econbiz.de/10009521317
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
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Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, … - In: European journal of marketing 56 (2022) 11, pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409