The influence of PSA's likeability on children’s intentions to eat healthy food
Valentina Nicolini, Fabio Cassia
| Year of publication: |
2022
|
|---|---|
| Authors: | Nicolini, Valentina ; Cassia, Fabio |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 1, p. 15-36
|
| Subject: | Advertising | Children | Public service announcements | Healthy food | Nonprofit marketing | Kinder | Ernährungsverhalten | Eating habit | Zielgruppe | Target group | Lebensmittel | Food | Nonprofit-Marketing | Ernährung | Nutrition | Gesundheit | Health | Werbewirkung | Advertising effects | Werbung | Gesundheitsvorsorge | Preventive care | Jugendliche | Youth |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-021-00287-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168352