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Werbung
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Journal of advertising : official publication of the American Academy of Advertising
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Young consumers : insight and ideas for responsible marketers
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Management science : journal of the Institute for Operations Research and the Management Sciences
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2
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Testimonial advertising in the American marketplace : emulation, identity, community
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ECONIS (ZBW)
345
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1
Auf Verbrecherjagd : Analyse der Kampagne "Raubkopierer sind Verbrecher"
Bothe, Kirsten
;
Roeckner, Julia
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 337-347)
.
2009
Persistent link: https://www.econbiz.de/10003824540
Saved in:
2
Targeting mit InVideo-
Advertising
Reisig, Dominik
;
Runge, Franziska
;
Greve, Goetz
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 243-260)
.
2011
Persistent link: https://www.econbiz.de/10009156583
Saved in:
3
Film tourism : the answer to becoming part of your favourite movie?
Tomala, Karolina
;
Faber, Florence
- In:
The long tail of tourism : holiday niches and their …
,
(pp. 149-158)
.
2011
Persistent link: https://www.econbiz.de/10009160909
Saved in:
4
The differential success of movie trailers
Suckfüll, Monika
;
Moellering, Kristin
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 138-144
Persistent link: https://www.econbiz.de/10010468487
Saved in:
5
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
6
Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Shields, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 126-146)
.
2018
Persistent link: https://www.econbiz.de/10011764841
Saved in:
7
Strategische Optionen für Filmverleihunternehmen : Zielgruppenfindung und -ansprache
Klingsporn, Johannes
- In:
Strategisches Management für Film- und …
,
(pp. 391-406)
.
2009
Persistent link: https://www.econbiz.de/10014561407
Saved in:
8
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
9
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
10
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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