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Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
1
Psychology & marketing
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Public management review
1
Strategic marketing in tourism services
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ECONIS (ZBW)
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1
Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian
;
Beckmann, Suzanne C.
- In:
Strategic marketing in tourism services
,
(pp. 63-77)
.
2012
Persistent link: https://www.econbiz.de/10009581769
Saved in:
2
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian
;
Gollan, Tobias
;
Quaquebeke, Niels van
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Saved in:
3
The influence of stakeholder involvement on the effectiveness of place branding
Klijn, Erik-Hans
;
Eshuis, Jasper
;
Braun, Erik
- In:
Public management review
14
(
2012
)
4
,
pp. 499-519
Persistent link: https://www.econbiz.de/10009565892
Saved in:
4
Bottlenecks in place marketing and their effects on attracting target groups
Eshuis, Jasper
;
Braun, Erik
;
Klijn, Erik-Hans
- In:
Permanent study group: public and nonprofit marketing : …
,
(pp. 28-43)
.
2012
Persistent link: https://www.econbiz.de/10009705302
Saved in:
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