Bottlenecks in place marketing and their effects on attracting target groups
Year of publication: |
2012
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Authors: | Eshuis, Jasper ; Braun, Erik ; Klijn, Erik-Hans |
Published in: |
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011. - [Bucharest] : Ed. Economică, ISBN 978-973-709-612-8. - 2012, p. 28-43
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Subject: | Standortmarketing | Place marketing | Zielgruppe | Target group | Engpass | Bottleneck | Niederlande | Netherlands |
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