This study examined two questions related to the adoption of triple-bag storage technology for farmers storing cowpeas in West Africa. First the effect of an extension program, focused on village demonstrations, on adoption was considered. Second, the effect of radio messages to augment this...

This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...

The current changes in agriculture, often referred to as industrialization, are creating a work environment for agribusiness employees that is more complex than ever before. It is paramount that agricultural economics and agribusiness programs adequately prepare students for this changing work...

Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate committees, program coordinators, and marketing-oriented faculty struggle with the appropriate number and content of marketing course offerings. Curricula issues are discussed from the perspectives of three...

This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...

The IFAMR is published by (IFAMA) the International Food and Agribusiness Management Review. www.ifama.org

The benefits of undergraduate research for students, including gains in analytical and critical thinking skills, written communication, and self-assurance, has been well-documented in the natural sciences. However, few studies exist that assess the benefits of undergraduate research in the...

The scholarship of teaching and learning entails systematic reflection and analysis of aspects of teaching or teaching methods and their impact on student learning. When effective teaching methods can be identified and replicated by others, scholarship shared through publication has the...

While critical thinking may be difficult to define, development of critical thinking skills is a principle goal of education, particularly higher education. It is vital that college graduates can question assumptions, synthesize information, evaluate evidence, draw inferences, and make reasoned...