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The dark side of spectator behavior : effects of spectator dysfunctional behavior on anger, rumination, and revisit intention
Kim, Kyungyeol; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 228-240
Persistent link: https://www.econbiz.de/10012815649
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A gratification model of sport team mobile application usage
Hwang, Hansol; Yang, Hyejoo; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 163-176
Persistent link: https://www.econbiz.de/10012815569
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Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.; Salge, Carolina Alves de Lima; Baker, … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
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The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10012173520