Abrahamsson, Jan; Maga, Anastasia; Nicol, Christopher - In: Journal of business models : JOBM 7 (2019) 2, pp. 37-52
Purpose: The purpose of this paper is to examine the immediate effect of different types of business model innovation behavior by US listed technology firms on the market performance of equity securities, in this case the share prices of the firms in question. Design/Methodology/Approach: This...