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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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R&D expenditure and profit rate in the case of Taiwan's technology industries
Tsung-Li, Wang; Lin, Hung-Pin - In: The empirical economics letters : a monthly … 14 (2015) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10011311270
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Job creation effects of R&D expenditures : are high-tech sectors the key?
Bogliacino, Francesco; Piva, Mariacristina; Vivarelli, Marco - 2011
In this paper we assess the job creation effect of R&D expenditures, using a unique longitudinal database of 677 European companies over the period 1990-2008. We estimate a dynamic labour demand specification using a Least Squares Dummy Variable Corrected (LSDVC) technique. The labour-friendly...
Persistent link: https://www.econbiz.de/10011982194
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The role of marketing strategies in successful disruptive technologies
Ganguly, Anirban; Das, Naveen; Farr, John Vail - In: International journal of innovation and technology … 14 (2017) 3, pp. 1750016-1-20
Persistent link: https://www.econbiz.de/10011738211
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Tech and grow! : unraveling the interplay between Industry 4.0 technologies and supply chain performance : marketing strategy alignment as a moderator
Ur-Rehman, Shafique; Bresciani, Stefano; Zhang, Qingyu; … - In: International entrepreneurship and management journal 20 (2024) 2, pp. 1347-1376
Persistent link: https://www.econbiz.de/10015080536
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Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés; Pardo, Elena; Suemanotham, Torpong - 2010
Persistent link: https://www.econbiz.de/10008667046
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Media convergence and the evolving media business model : an overview and strategic opportunities
McPhillips, Simon; Merlo, Omar - In: The marketing review 8 (2008) 3, pp. 237-253
Persistent link: https://www.econbiz.de/10003760736
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Estimation of own R&D, R&D spillovers and exogenous technical change effects in some U.S. high-technology industries
Srinivasan, Sylaja - 1996
Persistent link: https://www.econbiz.de/10000584382
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MNEs, internationalization of R&D and the impact on local firms : evidence from China's high-tech industries
Guo, Hongjun (contributor); Veugelers, Reinhilde (contributor) - 2006
Persistent link: https://www.econbiz.de/10003630707
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Job mobility along the technological ladder : a case study of Australia
Meng, Xin (contributor); Junankar, Pramod N. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002084626