Leaders know that their job is to lead transformation to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail doing so. But not because they can't solve a technology or strategy problem. They will fail because of the intractable human...

Based on an original research program, this book empirically appraises the dissemination of knowledge relevant to the innovative activities of European industry. Economists, business and management specialists and policy-makers will be interested in this new book.

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction...