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the many commercialization challenges of revolutionary, generic technologies. AM ventures face the additional challenge of … competing with established substitutes. Though there has been limited prior research on AM commercialization, the specific …
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Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging...
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This paper analyzes the technology commercialization strategy of an innovating firm when the incumbent firms possess … specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong … that if the innovating firm has the ability to learn from its commercialization experience, its optimal strategy may be to …
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