Practices, Methods and Tools for Effective Innovation Management and New Product Development in European Settings … -- Innovation Management and New Product Development in the Digital Age -- Innovation and its Management in the Public Sector …, European SMEs -- Techno-Entrepreneurship in Europe -- European National Innovation Systems -- Implications of Brexit and …

specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong … appropriabilty regime the optimal strategy is to license the innovation to an incumbent product firm. This paper argues by contrast … commercialize alone or to pursue a hybrid arrangement (called co-promotion) whereby it licenses the innovation but retains the …