Telecom Service Industry in India is going through a phase of high growth, excessive competition, continual lowering of tariffs and rapid change of technology. Policies are still evolving and causing substantial change in the competitive landscape. Telecom Services have become more commoditized;...

The paper aims to investigate the relative importance of the factors among existing customers of mobile telecom industry and identify any difference in importance among the service quality dimension with respect to demographic variables.Questionnaire response to different quality dimensions was...