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The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick - In: Journal of marketing communications 23 (2017) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
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Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick; Sanders, Meghan; Zhao, Xinshu - In: Journal of marketing communications 17 (2011) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick; Tran, Hai L.; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick; Tran, Hai - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
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Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick; Kim, Yeuseung; Zhao, Xinshu - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 617-640
Persistent link: https://www.econbiz.de/10009349596