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~subject:"Television advertising"
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Television advertising
Advertising
20
Werbung
20
Advertising effects
19
Werbewirkung
19
Consumer behaviour
17
Konsumentenverhalten
17
Humor
13
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Emotion
6
Gender
6
Geschlecht
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Psychology of advertising
5
Social norm
5
Soziale Norm
5
USA
5
United States
5
Werbepsychologie
5
Gewalt
4
Savings
4
Sparen
4
Violence
4
Corporate social responsibility
3
Fernsehwerbung
3
Humor advertising
3
Impfung
3
Social Marketing
3
Social marketing
3
Vaccination
3
Viral marketing
3
Virales Marketing
3
Cognition
2
Confidence
2
Coronavirus
2
Corporate Social Responsibility
2
Kognition
2
Native advertising
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English
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Kim, Yeuseung
2
Yoon, Hye Jin
2
Choi, Hojoon
1
Jeong, Yongick
1
Paek, Hye-jin
1
Reid, Leonard N.
1
Zhao, Xinshu
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
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ECONIS (ZBW)
3
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1
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
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2
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
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3
"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
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