Narrow search
Showing 1 - 3 of 3
Cover Image
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang; Wang, Tingting - In: The journal of media economics 32 (2019) 3/4, pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Cover Image
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian; Shi, Yang; Tso, Kwok Fai Geoffrey - In: International journal of advertising : the review of … 41 (2022) 3, pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Cover Image
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang; Kim, Jun B.; Zhao, Ying - In: Journal of advertising 52 (2023) 2, pp. 229-246
Persistent link: https://www.econbiz.de/10014233802