In dieser überarbeiteten Fassung einer im Juni 2006 am staatswissenschaftlichen Seminar der Universität zu Köln eingereichten und von Prof. Dr. Horst M. Schellhaaß betreuten Diplomarbeit untersucht die Autorin, welche Auswirkungen die Digitalisierung auf Fernsehprogramme hat. Dazu erörtert...

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...

The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels while viewer prices are set by distributors (e.g. cable operators). The...