Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Television programme"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Competitive versus Noncompetit...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Television programme
Advertising effects
5
Fernsehwerbung
5
Television advertising
5
Werbewirkung
5
Fernsehprogramm
3
Television
3
Fernsehen
2
USA
2
United States
2
television programs
2
Consumer behaviour
1
DVR
1
Dauer
1
Duration
1
Hörfunkwerbung
1
Konsumentenverhalten
1
Measurement
1
Media usage
1
Mediennutzung
1
Messung
1
Radio advertising
1
Television commercials
1
ad clutter
1
ad ratings
1
ad zapping
1
commercials
1
double spotting
1
lead-in effects
1
ratings
1
social media
1
television advertising
1
television ratings
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Kent, Robert J.
3
Swaminathan, Srinivasan
2
Published in...
All
Journal of marketing communications
2
Journal of advertising research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
2
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
3
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
