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~subject:"Television programme"
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Television programme
Consumer behaviour
45
Konsumentenverhalten
43
Brand management
38
Markenführung
36
Brand image
29
Markenimage
29
Advertising effects
25
Werbewirkung
25
Brand
23
Markenartikel
23
Advertising
16
Werbung
14
Fernsehwerbung
9
Television advertising
9
Viral marketing
9
Virales Marketing
9
Australia
7
Großbritannien
7
Market share
7
Measurement
7
Messung
7
Television
7
United Kingdom
7
Word of mouth
7
Australien
6
Einzelhandel
6
Internet marketing
6
Online-Marketing
6
Retail trade
6
USA
6
United States
6
Competition
5
Fernsehen
5
Fernsehprogramm
5
Market research
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Marketing management
5
Marketingmanagement
5
Marktanteil
5
Marktforschung
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Media usage
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Romaniuk, Jenni
5
Beal, Virginia
2
Dawes, John G.
1
Hartnett, Nicole
1
Jardine, Bryony
1
Nguyen, Cathy
1
Sharp, Byron
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European journal of marketing : EJM
2
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
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ECONIS (ZBW)
5
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1
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
4
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
Saved in:
5
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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