We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which escalates consumers' willingness to purchase goods...

In this study, we analyze the Japanese TV audience’s preference for real-time viewing(RTV) and time-shifted viewing(TSV), which includes video-recording, and both pirate and official contents on the internet, using the WEB survey data the authors conducted in August 2016 in Japan. From the...