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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces
Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.
1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …
Persistent link: https://www.econbiz.de/10012596857
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021
Persistent link: https://www.econbiz.de/10012515938
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Making jeans green : linking sustainability, business and fashion
Szmydke-Cacciapalle, Paulina - 2018
History : blue blood -- Psychology : nothing comes between me and my jeans -- Fiber : picking the cherries in the crop -- Chemistry : getting dirty with a clean conscious -- From recycling to closed-loop : make me over -- Economy : to have or to be? -- Attention consumers : don't panic, it's...
Persistent link: https://www.econbiz.de/10013179943
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Making jeans green : linking sustainability, business and fashion
Szmydke-Cacciapalle, Paulina - 2018
Persistent link: https://www.econbiz.de/10011866306
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Fashion's favourite : the cotton trade and the consumer in Britain; 1660 - 1800
Lemire, Beverly - 1991
Persistent link: https://www.econbiz.de/10013378384
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Key success factors to be sustainable and innovative in the textile and fashion industry : evidence from two Italian luxury brands
Bernardi, Alberta; Cantù, Chiara Luisa; Cedrola, Elena - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 116-133
Persistent link: https://www.econbiz.de/10013270691
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Textile trades, consumer cultures, and the material worlds of the Indian ocean : an ocean of cloth
Machado, Pedro (ed.); Fee, Sarah (ed.); Campbell, Gwyn (ed.) - The Textile Trades of the Indian Ocean World … - 2018
single fibre (such as cotton) or place (such as India) to provide a fresh, expansive perspective of the ocean as an … Fashion: Indian Ocean Trade Journeys in the Run-Up to Ramadhan Festivities -- 14. Coda: The Fabric of the Indian Ocean World …
Persistent link: https://www.econbiz.de/10014013401
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The role of provenance in luxury textile brands
Collins, Marnie; Weiss, Marcia - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
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The Palgrave Handbook of Consumerism Issues in the Apparel Industry
Kaufmann, Hans Rüdiger (ed.);  … - 2024
, Fashion and Apparel Industry -- Chapter 2: Modern Slavery and Clothing Retailing -- Chapter 3: Fashion Revolution in Italy: An …: A tall person as a clothing consumer -- Chapter 8: The Production of Boom Fibre: Sustainability and Fashion The Point of … exploration of GenZ's approach to activism in the fast-fashion industry -- Chapter 4: Ethical Consumer Behavior: a systematic …
Persistent link: https://www.econbiz.de/10014634531
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Luxury consumption moves East
Khan, Omera - In: Journal of fashion marketing and management 19 (2015) 4, pp. 347-359
Persistent link: https://www.econbiz.de/10011502856