The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces
Year of publication: |
2021 ; 1st ed. 2021.
|
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Other Persons: | Ozuem, Wilson (ed.) ; Ranfagni, Silvia (ed.) |
Publisher: |
2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Palgrave Macmillan |
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Markenimage | Brand image | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | 1 Online-Ressource (XLIV, 447 p. 11 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-70324-0 ; 978-3-030-70323-3 ; 978-3-030-70325-7 ; 978-3-030-70326-4 |
Other identifiers: | 10.1007/978-3-030-70324-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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