Purpose – The purpose of this paper is to analyze the challenges and opportunities of the luxury market in Iran as an Islamic country. The focus is on religion as a factor that can make some challenges for luxury products, and then to find opportunities or similarities in Muslim markets due to...

Purpose – This paper aims to determine whether family structure influences decision-making styles (DMSs) of Iranian couples. Design/methodology/approach – A self-administered mall survey was conducted to discover the family structures and DMSs of Iranian couples. Data were randomly collected...