Effect of restaurant reward programs on customers’ loyalty: evidence from Iran
Year of publication: |
2017
|
---|---|
Authors: | Heidarzadeh Hanzaee, Kambiz ; Esmaeilpour, Fariba |
Published in: |
Journal of Islamic Marketing. - Emerald Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 8.2017, 1, p. 140-155
|
Publisher: |
Emerald Publishing Limited |
Subject: | Generation Y | Customer loyalty | Restaurant type | Reward timing | Reward type |
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