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Theorie
Werbung
Konsumentenverhalten
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Consumer behaviour
77,961
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9,592
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9,270
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9,269
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7,134
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3,567
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3,533
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3,478
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3,420
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Anderson, Simon P.
29
Gierl, Heribert
29
Huber, Frank
28
Hruschka, Harald
26
Mullainathan, Sendhil
25
Janssen, Maarten C. W.
24
Kerschbamer, Rudolf
23
Peitz, Martin
23
Inderst, Roman
22
Sattler, Henrik
22
Bauer, Hans H.
21
Sheth, Jagdish N.
20
Sutter, Matthias
20
Fishman, Arthur
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Septianto, Felix
18
Diehl, Sandra
17
Eisend, Martin
17
Franses, Philip Hans
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Chen, Yongmin
16
Armstrong, Mark
15
Dellaert, Benedict G. C.
15
Gröppel-Klein, Andrea
15
Herrmann, Andreas
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Boztuğ, Yasemin
14
Dahlén, Micael
14
Greenwood, Jeremy
14
Grunert, Klaus G.
14
Helm, Roland
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
Palma, André de
14
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National Bureau of Economic Research
110
Springer Fachmedien Wiesbaden
17
American Marketing Association
10
INSEAD
9
Axel-Springer-Verlag
8
European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Nordic Council of Ministers
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Campus Verlag
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Edward Elgar Publishing
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Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
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2
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2
University of Cambridge / Faculty of Economics
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Journal of business research : JBR
154
International journal of advertising : the review of marketing communications
110
NBER working paper series
109
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107
NBER Working Paper
98
Journal of marketing communications
96
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
88
Discussion paper / Centre for Economic Policy Research
81
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
71
Europäische Hochschulschriften / 5
69
SpringerLink / Bücher
65
International journal of industrial organization
64
European journal of operational research : EJOR
63
Economics letters
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
59
Journal of economic behavior & organization : JEBO
55
CESifo working papers
52
Psychology & marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of promotion management : innovations in planning and applied research
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of promotion management : JPM
47
Journal of advertising
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
Discussion paper / Tinbergen Institute
40
Marketing : ZFP ; journal of research and management
39
Discussion papers / CEPR
38
International journal of internet marketing and advertising : IJIMA
38
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
38
European journal of marketing : EJM
37
Applied economics
36
International journal of production economics
34
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ECONIS (ZBW)
12,487
EconStor
167
USB Cologne (EcoSocSci)
96
OLC EcoSci
1
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1
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1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
4
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
5
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
6
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
7
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
9
Innovations et changements institutionnels dans le grand commerce : une interprétation en termes d'usage du temps des ménages
Gallouj, Camal
- In:
Innovations et services
,
(pp. 385-411)
.
2007
Persistent link: https://www.econbiz.de/10003488913
Saved in:
10
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
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