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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Managerial applications of multivariate analysis in marketing
Myers, James H.; Mullet, Gary M. - 2003
Persistent link: https://www.econbiz.de/10001669623
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Consumer behavior and marketing management
Myers, James H.; Reynolds, William H. - 1967
Persistent link: https://www.econbiz.de/10004614474