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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006
Persistent link: https://www.econbiz.de/10003622392
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Newspapers and advertising : the effects of ad-valorem taxation under duopoly
Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank - 2007
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment....
Persistent link: https://www.econbiz.de/10003411276
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Product differentiation on a platform : the informative and persuasive role of advertising
De Smet, Dries; Van Cayseele, Patrick - 2010
Persistent link: https://www.econbiz.de/10003968999
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Die ökonomische Theorie der Werbung : Gestaltung und Wirkung der Werbung aus informationsökonomischer Sicht
Müller, Claudia - 1994
Persistent link: https://www.econbiz.de/10000928153
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Entwicklung von Expertensystemen zur Beurteilung von Anzeigen und Beilagen in Zeitungen
Israel, Doron - 1991
Persistent link: https://www.econbiz.de/10000846894
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Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - In: American economic journal 13 (2021) 2, pp. 35-67
Persistent link: https://www.econbiz.de/10012546696
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The Impact of the Internet on Advertising Markets for News Media
Athey, Susan - 2014
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …
Persistent link: https://www.econbiz.de/10013062922
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The impact of the internet on advertising markets for news media
Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013
Persistent link: https://www.econbiz.de/10010188563
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The Impact of the Internet on Advertising Markets for News Media
Athey, Susan - 2013
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …
Persistent link: https://www.econbiz.de/10012459241