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Essays on capital markets research in accounting
Kapons, Martin - 2021
Persistent link: https://www.econbiz.de/10012695696
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Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin; Canela, Miguel-Ángel - In: International journal of applied behavioral economics : … 6 (2017) 4, pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
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Pricing with samples
Allouah, Amine; Bahamou, Achraf; Besbes, Omar - In: Operations research 70 (2022) 2, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013365842
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Frontiers: determining the validity of large language models for automated perceptual analysis
Li, Peiyao; Castelo, Noah; Katona, Zsolt; Sárváry, Miklós - In: Marketing science 43 (2024) 2, pp. 254-266
Persistent link: https://www.econbiz.de/10014529204
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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Einsatz neuronaler Netze im Pharmamarketing
Sink, Klaus - 1992
Persistent link: https://www.econbiz.de/10000883638
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Computereinsatz bei Befragungen
Hoepner, Gert - 1994
Persistent link: https://www.econbiz.de/10000883994
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Produktberatung in einem Angebotssystem unter besonderer Berücksichtigung der Kundentypologie
Lödel, Dieter - 1994
Persistent link: https://www.econbiz.de/10000885727
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Absatzanalyse bei der Produktinnovation : Bedeutung, Erhebung und wissensbasierte Verarbeitung
Polster, Regina - 1994
Persistent link: https://www.econbiz.de/10000886521