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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Optimizing your digital business model
Weill, Peter; Woerner, Stephanie L. - In: MIT sloan management review 54 (2012/13) 3, pp. 71-78
Persistent link: https://www.econbiz.de/10009745368
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Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos; Sutanto, Juliana; Calin, Mihai; … - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang (ed.) - 2001 - 2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
Fritz, Wolfgang (ed.) - 1999
Persistent link: https://www.econbiz.de/10001395388
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Internet marketing : strategy, implementation and practice
Chaffey, Dave; Ellis-Chadwick, Fiona; Mayer, Richard; … - 2009 - 4. ed. [,repr.]
Persistent link: https://www.econbiz.de/10003767227
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg (ed.); Tiedtke, Daniela (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669808
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Marketing für virtuelle Märkte : Strategien und Instrumente
Tutt, Lars - 2002 - 1. Aufl
Persistent link: https://www.econbiz.de/10001641441