Frontmatter -- Vorwort -- Inhalt -- Einleitung -- 1. Grundlegung -- 2. Methoden der empirischen Forschung zur Informationsaufnahme in Kaufentscheidungsprozessen -- 3. Ergebnisse empirischer Forschung zur Informationsaufnahme -- 4. Zusammenfassung -- Anhang: Beschreibung empirischer Studien --...

If a product has two dimensions of quality, one observable and one not, a firm can use observable quality as a signal of unobservable quality. The correlation between consumers' valuation of high quality in each dimension is a key determinant of the feasibility of such signaling. A firm may use...

If a product has two dimensions of quality, one observable and one not, a firm can use observable quality as a signal of unobservable quality. The correlation between consumers’ valuation of high quality in each dimension is a key determinant of the feasibility of such signaling. A firm may...