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Energy conservation, public service advertising and the welfare economics of propaganda
Erfle, Stephen E.; Kalt, Joseph P. - 1982
Persistent link: https://www.econbiz.de/10002136044
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Voting : a study of opinion formation in a presidential campaign
Berelson, Bernard R.; Lazarsfeld, Paul Felix; McPhee, … - 1966
Persistent link: https://www.econbiz.de/10000628608
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Public relations in health and welfare
Schmidt, Frances (contributor);  … - 1966
Persistent link: https://www.econbiz.de/10000566471
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The information war
Minor, Dale - 1970
Persistent link: https://www.econbiz.de/10000570487
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P.R. in practice : a private word on Public Relations
Williams-Thompson, Mike - 1968
Persistent link: https://www.econbiz.de/10003009344
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Reverse dumping
Flam, Harry - 1987
Persistent link: https://www.econbiz.de/10000082450
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243