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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Effects of innovation on firm performance
Lachenmaier, Stefan - 2007
subject of this study is an econometric analysis of the effects of innovation on firm performance. The main data source for … this analysis is the Ifo Innovation Survey, which has provided yearly, firm-level data on innovation since 1982. Following … two introductory chapters on innovation, the data set is introduced and explained in detail. Subsequent chapters analyze …
Persistent link: https://www.econbiz.de/10003516868
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Price setting and rapid technology adoption : the ase of the PC industry
Copeland, Adam; Shapiro, Adam Hale - In: The review of economics and statistics 98 (2016) 3, pp. 601-616
Persistent link: https://www.econbiz.de/10011555802
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Ökonomische Bewertung von Arzneimittelinnovationen
Erbsland, Manfred; Ulrich, Volker; Wille, Eberhard - In: Innovation im Arzneimittelmarkt, (pp. 169-191). 2000
Persistent link: https://www.econbiz.de/10001507984
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Effective demand and changes in firm-level R&D
Brouwer, Erik; Kleinknecht, Alfred Herrmann - 1998
Persistent link: https://www.econbiz.de/10000994324
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Innovation und Absatz
Albach, Horst (ed.) - 1999
Persistent link: https://www.econbiz.de/10013514495
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New product life cycle curve modeling and forecasting with product attributes and promotion : a Bayesian functional approach
Lei, Dazhou; Hu, Hao; Geng, Dongyang; Zhang, Jianshen; … - In: Production and operations management : the flagship … 32 (2023) 2, pp. 655-673
Persistent link: https://www.econbiz.de/10014266117
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New Product Life Cycle Curve Modeling and Forecasting with Product Attributes and Promotion : A Bayesian Functional Approach
Lei, Dazhou; Hu, Hao; Geng, Dongyang; Zhang, Jianshen; … - 2022
New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a...
Persistent link: https://www.econbiz.de/10014085745
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Evolutionary understanding of capitalist product markets : adaptation-facilitating and diversification-accelerating functions
Morioka, Masashi - In: Present and Future of Evolutionary Economics : Japanese …, (pp. 65-106). 2024
Persistent link: https://www.econbiz.de/10015075257
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Innovation und Absatz
Albach, Horst (contributor) - 1999
Persistent link: https://www.econbiz.de/10001362601