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A study of the relationship of leading edge users to opinion leaders
Morrison, Pamela D. - 1994
Persistent link: https://www.econbiz.de/10000882464
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Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.; Morrison, Pamela D. - 1996
Persistent link: https://www.econbiz.de/10000939872
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A contingency model for the adoption of technological innovations by organizations
Morrison, Pamela D.; Midgley, David F. - 1996
Persistent link: https://www.econbiz.de/10000948523
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Defending market share against an emerging innovation
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - 1995
Persistent link: https://www.econbiz.de/10000912046
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Defending market share against a new entrant
Roberts, John H.; Nelson, Charlie J.; Morrison, Pamela D. - In: New directions in corporate strategy, (pp. 89-100). 2000
Persistent link: https://www.econbiz.de/10001565275