This paper investigates firms’ post-merger product repositioning. We compile information on conglomerate firms …

firm's products. Post-merger repositioning increases product variety, which benefits consumers, but repositioning also … affects post-merger prices in two ways: There is upward pressure on price as products spread out, but the merged firm …

attention in merger literature, which mostly focuses on price changes. We develop a game-theoretical model to investigate the … changes of quality, variety, and price after a merger and their impacts on firms and consumers. In the case when the merged … the reduced quality, consumers can be hurt by such a merger even though they pay a lower price after the merger. These …