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Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Wang, Yitong; Wang, Liangyan; Keller, L. R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 445-448
Persistent link: https://www.econbiz.de/10011428937
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The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi; Pechmann, Cornelia - In: Journal of marketing research : JMR 44 (2007) 4, pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
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Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen; Pettigrew, Simone; Pechmann, Cornelia; … - In: Transformative consumer research for personal and …, (pp. 3-24). 2012
Persistent link: https://www.econbiz.de/10009259666
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Dangerous double dosing : how naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Catlin, Jesse R.; Pechmann, Cornelia; Brass, Eric P. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 194-209
Persistent link: https://www.econbiz.de/10011414138