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ECONIS (ZBW)
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Marketing strategy : a customer-driven approach
Schnaars, Steven P.
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1991
Persistent link: https://www.econbiz.de/10000817981
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Comments on "Forecasting: its role and value for planning and strategy" by Spyros Makridakis
Schnaars, Steven P.
- In:
International journal of forecasting
12
(
1996
)
4
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pp. 539-554
Persistent link: https://www.econbiz.de/10001214767
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Extrapolation models on very short-term forecasts
Schnaars, Steven P.
- In:
Journal of business research : JBR
14
(
1986
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1
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pp. 27-36
Persistent link: https://www.econbiz.de/10001021703
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A comparison of approaches for setting standards for technological products
Rosen, Barry N.
- In:
The journal of product innovation management : an …
5
(
1988
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10001071321
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