Marketing strategy : a customer-driven approach
Steven P. Schnaars
| Year of publication: |
1991
|
|---|---|
| Authors: | Schnaars, Steven P. |
| Publisher: |
New York [u.a.] : Free Press [u.a.] |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Strategische Planung | Wettbewerb | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVI, 319 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-02-927953-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000817981