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Econometric models in marketing
Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10001634366
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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10000645616
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Bayesian statistics and marketing
Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert - 2006 - Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
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Structural econometric modeling in industrial organization and quantitative marketing : theory and applications
Hortaçsu, Ali; Joo, Joonhwi - 2023
quantitative marketing use structural econometric modeling to estimate the model parameters, give the economic …, empirical industrial organization and quantitative marketing." …, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm …
Persistent link: https://www.econbiz.de/10014282761
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
Jasiak, Joann; Gourieroux, Christian - 2015
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as...
Persistent link: https://www.econbiz.de/10014481711
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The econometrics of individual risk : credit, insurance, and marketing
Gouriéroux, Christian; Jasiak, Joann - 2007
Persistent link: https://www.econbiz.de/10003420329
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Volatility and time series econometrics : essays in honor of Robert Engle
Bollerslev, Tim (ed.); Engle, Robert F. (honouree);  … - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003861657
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Computational models in political economy
Kollman, Ken (ed.); Miller, John H. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001704170
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Understanding economic forecasts
Hendry, David F. (ed.); Ericsson, Neil R. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001586492
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Werbe- und Konsumentenpsychologie : eine Einführung
Felser, Georg - 1997
Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
Persistent link: https://www.econbiz.de/10000620407