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The role of market research companies in the new product development process
Nijssen, E. J.; Frambach, Rudolf T.; Loon, Saskia A. C. van - 1996
Persistent link: https://www.econbiz.de/10000952471
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The diffusion and adoption of tools and techniques to aid new product development
Nijssen, E. J.; Frambach, Rudolf T.; Gupta, A. K. Sen - 1995
Persistent link: https://www.econbiz.de/10000924079
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Accelerating new product development : an empirical test of a hierarchy of implementation
Nijssen, E. J.; Arbouw, Arthur R.; Commandeur, Harry R. - 1994
Persistent link: https://www.econbiz.de/10000889978
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Innovativeness as determinant of firms' financial performance : the view of the financial analyst
Nijssen, E. J.; Wieringa, B.; Wind, Jerry - 1995
Persistent link: https://www.econbiz.de/10000924077
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Awareness, use and effectiveness of models and methods for new product development
Nijssen, E. J.; Lieshout, K. - 1994
Persistent link: https://www.econbiz.de/10000901332
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Exploring the effectiveness of pursuing competing technologies in parallel projects during predevelopment
Bommel, Ties van; Nijssen, E. J.; Mahieu, Ronald J. - In: International journal of technology management : IJTM 81 (2019) 3/4, pp. 166-190
Persistent link: https://www.econbiz.de/10012209955
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Why salespeople avoid big-whale sales opportunities
Xu, Juan; Borgh, Michel van der; Nijssen, E. J.; Lam, Son K. - In: Journal of marketing 86 (2022) 5, pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
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The influence of business strategy on market orientation and new product activity
Frambach, Rudolf T.; Prabhu, Jaideep; Verhallen, Theo W. - 1998
Persistent link: https://www.econbiz.de/10000992084