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An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001627278
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Capital de marque : concepts, construits et mesures
Czellar, Sandor - 1997
Persistent link: https://www.econbiz.de/10000984355
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Brand extensions : state of the art and research perspectives
Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10000987709
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Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor; Denis, Jean-Emile - 2001
Persistent link: https://www.econbiz.de/10001626129